Lately I’ve been speaking with entrepreneurs who feel frustrated that they’re working so hard and just not getting the results they expected. Can you relate?
There are two types of scenarios that keep coming up.
1. Studying everything in sight but not taking action.
2. Taking action but not targeted, strategic action
Let’s look at each of these scenarios.
1. Studying everything in sight but not taking action.
This is what we call analysis paralysis and I can assure you that we’ve all been here. We get stuck in learning mode and can rationalize that we’re doing something good for our business by studying important skills. Often we stay in this place because it feels safe. There is no risk of failing or being rejected when you are in study mode.
The problem is that while upgrading your skills is important, it doesn’t pay the bills. You need to take what you learn and put it into action. That’s why for every program I create, I include a training and an action component (and often a support piece). Because Training + Action = Success.
But remember, it’s not just about taking action. You need to take targeted action, which brings me to the second scenario.
2. Taking action, but not targeted, strategic action.
I love taking action – it makes me feel like I’m moving forward and getting things done. But the truth is that sometimes we take action that doesn’t bring results. And one of the biggest reason is that our actions aren’t targeted or strategic.
Before you take action – whether it be writing a blog post, participating in social media, creating a program, etc. – ask yourself if you know why you’re taking that action. What do you hope to accomplish as a result? What is the strategic thinking behind your actions? I’m not saying that you should be attached to the outcome, but you should have a goal and strategy behind your actions.
- Is there a call to action in that blog post that will help move your business forward? Does it communicate a core message that reinforces your brand?
- When you’re on social media are you on every platform interacting with everyone, or are you building solid relationships with potential clients, JV partners, mentors, referral partners, etc?
- When you create a new program, have you tested it and marketed it to ensure it will sell before you create it?
- When you create content and programs, do you know how you will leverage it to earn multiple streams of income?
These are just a few examples but you get the idea.
Sometimes we get into busy action mode and don’t realize that the actions we’re taking aren’t what we need to move forward and become more profitable.
So I want to challenge you to take a step back and look at the actions you’ve taken this week. Which actions helped you move forward and which ones were busy work? What targeted actions are you committed to taking next week?
Please share your feedback and targeted actions below. It will help you stay accountable and moving forward with clarity and purpose.
If you like the idea of getting the Training, Support and Community you need to help you take targeted action, then check out TALI
TALI is your opportunity to get the valuable strategies and tactics to help you build your business. But even more important you will have the opportunity to get your questions personally answered AND the support of an incredible community of like-minded entrepeneurs.
Check out how TALI has benefited these awesome entrepreneurs.
“The Q & A calls are invaluable. Cindy gives each caller the time they need to work through their question.”
“TALI came into my life at the perfect time! I was looking to transition my business from dollars per hour to programs and I needed direction. With help from Cindy and the TALI members, I was able to craft a name for my new program and create a tagline that catches the attention of my target audience. The monthly trainings are extremely informative and the action guides help me to take action immediately. The Q & A calls are invaluable. Cindy gives each caller the time they need to work through their question. One of the best things about TALI is the encouragement I get from each member. They are always just a post away with encouragement to keep on plugging or to wish congratulations on a success. Thank you Cindy, and thank you TALI!” ~~ Bonnie Giller, BRGHealth.com
“I can’t say enough good things about TALI and what it’s done for me.”
“I am so grateful for TALI. From the very first moment, I felt so warmly welcomed and accepted into this group. It’s provided a very safe and comfortable environment for me. The information provided in the monthly topic calls has been very useful to me, and the Q&A calls and marketing makeovers have helped me avoid some beginner mistakes, for which I’m very thankful. I’ve also discovered that I know a lot more than I thought I did, and I’ve been able to assist others and give them valuable feedback. It’s given me tons more confidence in what I have to offer, and I feel so much more capable and confident in talking about what I do to strangers (aka potential clients). I can’t say enough good things about TALI and what it’s done for me.” ~~ Janet Thomas www.InnerWisdomLeadership
“TALI was the answer I needed to get my business to a higher level of income.”
“TALI was the answer I needed to get my business to a higher level of income. Cindy helped me with everything from setting up my website to how to package my pro grams to attract my perfect client. Joining TALI was the BEST decision I ever made. I’ve learned a lot and the group interaction is like none I have experienced before. She gets your business where it needs to be so you can be a blessing to others and get paid for the service you offer.” ~~ Wendy Lovejoy, MoneyAnswersAllNow.com