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Program Launch – Lessons Learned from the Trenches

Last week I launched a new program. It’s called Niche in a Day. Pretty cool name, right?

I first thought of the idea for Niche in a Day almost 2 years ago. In fact, I even bought the domain name then. It took me a while to get this program out, but I’m very glad I did. And now I want to share some of the top lessons I learned after launching.

Keep in mind this is not the first program I’ve launched. I’ve launched two virtual bootcamp programs, mastermind programs, home study programs, and a membership program. So I’m not a newbie. Nonetheless, I learned new things and want to share them with you here.

1. Dont’ take so darn long to get your program out there

As I said, I came up with this idea nearly 2 years ago. There were a few legitimate things holding me back, such as other programs I launched. The other thing holding me back was that I had never done a group virtual day and I wasn’t sure how to structure it.

I worked with my coach who had done similar programs and figured out the best format for my program.

Lesson learned: If you don’t know how to do something, get the help you need to fast track your results.

2. You need to use multiple touch points and use them consistently

Things are increasingly noisy and competitive online and if you want to get people’s attention you have to touch them in various ways and often.

That means using video, articles, social media, webinars, emails, joint venture partners, affiliates, etc. I used all of these to launch Niche in a Day. And that was just a $97 program. I honestly thought I wouldn’t have to use all those touch points because of the low price point, but I realized during the launch that I did.

Lesson learned: It doesn’t really matter if you’re selling a $97 program or a $497 program. You still need to connect with people in different ways and do so consistently if you want to get their attention.

3. Set specific goals and don’t stop until you reach them

I always set goals for how many people I want to enroll in my programs. For Package Your Passion with Ease, my goal was 50 and we had around 60 people. For Niche in a Day, my goal was 30 and we had 35 people.

If I hadn’t set those specific goals I might have stopped promoting earlier or done less marketing.

Lesson learned: Set your goal and keep adding value and sharing your message until you reach your goals.

4. Celebrate the people who buy and those who don’t

When you launch a program you’re going to add a lot of value along the way . You’re going to create videos, webinars, articles, etc. that are educational and value driven.

Some people won’t end up buying your program but they will greatly appreciate all the free value you offer – and that’s totally okay.

You have to give without being connected to the outcome. That doesn’t mean you shouldn’t set goals (see above).

But even if someone doesn’t invest in your program now (or ever), it feels really good to add value for people. And of course, you’re building trust with your community and that’s a good thing.

I can’t tell you how much I appreciated all the kind words I got from people who did Niche in a Day as well as the kind words from people who valued the preview webinar or videos or articles.

Lesson learned: There really isn’t one because I already knew this one already. I just thought it was important to share:)

Now it’s your turn. What have you learned from launching your own programs?  If you haven’t launched your own program yet and you want to, go to www.TalkWithCindy.com and let’s see how I can best support you with that.

{ 6 comments… read them below or add one }

Kim Wende

Great information here Cindy! I recently announced my online course and you’ve given me a lot to think about with your post. Thanks for sharing this as it is valuable information.
Kim Wende´s last blog post ..Keeping Horse Manes and Tails Beautiful

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Cindy

You’re so welcome Kim. We just keep learning, don’t we. I appreciate you sharing and congratulations on your new program!

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Marina

Cindy, you nailed it!!! I think one of the most important lessons I learned is not to take too darn long with creating my product! Many of us, women, seem to be perfectionists… which is great in general but not for product launching! I had to let go of my obsession to be perfect in everything and just got into action and completed my task according to my calendar (another great point you raise!). Thanks so much for sharing your lessons with us.

Reply

Cindy

You’re so welcome Marina. That’s the value of having a coach. We can get things out of our head and into action! I can’t wait for your upcoming program – you’re going to rock it!

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Susan

Hi Cindy. These are great lessons for any launch. I am going to be launching a webinar soon so these are great tips for helping me to get it out there.
Susan´s last blog post ..Project idea stuck in your head? The real cost of not getting it done!

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Cindy

Congratulations Susan! I’m really excited to see your new webinar and know it’s going to help so many entrepreneurs get their big ideas done!
warm wishes,
Cindy

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