Article marketing is the best free marketing tool on the Internet today. It gives you FREE publicity and allows you to position yourself as an expert in your niche.
Here are five tips that will help you energize your business marketing articles, driving more people to your site and positioning you as someone people want to do business with.
1. Use powerful titles. No matter how great article might be, if your title doesn’t grab people’s attention, then it won’t get read. So learn how to create a compelling title that is benefit-focused, thought-provoking, and intriguing. The title must also be keyword-rich so your articles rank well with the search engines.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy
2. Provide Valuable Content. The purpose of writing your article is to provide valuable information so that you gain trust and establish yourself as a solutions provider. Learn how to write effectively with the needs of your target market in mind. Make sure your article is well-written, concise, typo-free, and above all, informative.
3. Submit Your Article to More Than One Site. You may be writing some great articles, but have you thought about how much more traffic you can generate if you submit your article at various sites? There are some great article submission sites that are free and can help you increase traffic. Ezinearticles and Article99 are just two examples. Google “free article submission sites” and you’ll find a wide range of possibilities.
4. Write a Great Resource or Author’s Box. Once people have read through your article, if they like it they will read the information about the author. Make sure you provide a short bio as well ascontact information (email, website, telephone number). Include a powerful call to action and consider offering freebies (e.g. a free ebook, newsletter or consultation) to compel people to visit your site.
5. Measure Your Results. Visit the sites where you post your articles to determine your open and conversion rate. If your open rate is not very good, then work on improving your article titles. If people are reading your articles but not clicking on the author box, then you might need to improve the content of your articles, shorten the length, or make your articles more focused on the needs of your target market.
Finding and understanding your niche is the key to successful article marketing. If you haven’t yet done that, then grab your copy of my Home Study Program, “Dominate Your Niche with a Personal Brand that Sells YOU!”
