Meet Cindy
As a small business coach, I help solo entrepreneurs identify and attract their ideal niche so they can market themselves authentically and get faster results.
How did I arrive at that as my niche?
By following the system I share with you my in my free Special Report, “Ten Steps to Finding and Attracting Your Ideal Niche”.
Let me share my story with you.After graduating from MBA school, I worked in strategic communications for some amazing companies like Coca-Cola and Visa. I was a real adventurer and worked in five different countires – Canada, U.S. Holland, Vietnam and Singapore.
Even though I was in the corporate world, I always found myself in positions that allowed me to express my creativity and really run with things.
Until the end.
I will never forget sitting at an international meeting for a corporate client. I was 8 months pregnant with my first child. And I found myself checking out. I was in my late 30′s and knew that I didn’t want to go back to the corporate world, but I had no idea what I was going to do with myself.
I had already worked in marketing and coaching for years, but I decided to invest in some training to take my skills in these areas to a new level. I enrolled in some internet marketing training programs and also enrolled in International Coach Academy, so I could become a certified coach.I wrote a ton of content, created a blog, did video marketing, and learned social media. I generated leads and became profitable within a month. But I wasn’t earning enough based on the time I was spending on my business.
In my gut I knew what the problem was. I was in such a rush to start moving forward that I barely gave any thought to who my target market was and what their needs were.
That experience taught me a valuable lesson. If I, someone with an extensive background in market research and strategic communications, could make the mistake of not identifying my target market, then so could other people. And in all the coaching work I was doing, I found the lack of a clearly defined niche to be a primary challenge for solo entrepreneurs across the board.
That led me to put together a step-by-step system to help solo entrepreneurs find their ideal niche. When I used this system with my coaching clients, the results were fantastic. I saw people who had struggled to find their niche, nail it. I could then move on and help them learn how to use attraction marketing to attract their niche.
Presentation on Building a Successful Coaching Business
Me and Milana Leshinsky
Alicia Bausley, Emma Tiebbens, Cindy Schulson
My Boys
“This e-book is a must have for anyone looking to take their business on-line and for any business owners, period. Knowing your unique selling proposition is a skill set and without it, you are getting lost in the thousands of people out there doing exactly what you do.”
Hi Cindy, I really enjoyed your free ebook “Ten Steps To Your Ideal Niche” and will start changing the way I market right away. I found that what you say in your ebook is so helpful and easy to understand. I’m sure this will straighten out my direction and help me take my business to a new level. Thanks!
“Wow! Your report just spells it out in such clear and concise detail that I finally got my AHA moment. I love the way you develop the strategies and give step by step actions to take to arrive at your niche.”
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I guess i am that ‘Gnarly 404′ guy that washed ashore. I Tried to download your report…idn’t work out. suggestions?
Hi Jerry – thanks for letting me know. I had a web designer making some changes to the site and that likely messed things up temporarily. I do apologize! I sent you an email showing you how you can access the report. Many thanks!
Cindy